Strategy

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MARKET PENETRATION

Business have to reduce their overall logistical cost basis and simply sell more of its current product to its new and repeat customers.

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MARKET DEVELOPMENT

Creative business owners devise ways to sell more products within head-to-head competitive markets
• Offering their products and services to customers and creating more competition to build stronger networks and bolster nitch markets in other regions.

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FLUID CONNECTION

Pursue customers on mediums they use the most; online, mobile, text marketing, web conference, mobile platforms, blogs, and cellular.

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INNOVATIVE PRODUCT DEVELOPMENT

Develop new products to sell to your existing customers as well as to new ones, without decreasing you bottom line.

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NEW PRODUCTS FOR NEW CUSTOMERS

Market conditions dictate that you must create new products for new customers because your repeat customers have already formed a habit of supporting your business.

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PROCESS REVIEW & ANALYSIS

A systematic breakdown of the phases of S.P.E.E.D. streamline business growth and simultaneously solidifies acquisition. This concept uses continual analysis to improve understanding of how the customer operates and determine potential areas for process improvement. This removes waste and increases efficiency.

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Plan

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STEP 1

Identify exactly what needs to expand. Expanding for the sake of expanding might lead to increased inefficiencies. Determine exactly what parts of the business you wish to expand. Producing more product does not necessarily translate into a broad expansion across the board.

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STEP 2

Determine the effect of the expansion on personnel &TIME. Never increase productivity outside capital funding.

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STEP 3

Develop training programs for yourself first and enhance your employees. Communicate expansion efforts and goals with employees. Train with an open mind and explore innovation from younger employees or partners.

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STEP 4

Consider expanding through the Internet. Brick and mortar (traditional building space) costs a great deal more than the cost of maintaining a fluid presence. This is also a great way to reach overseas clients while extending your hours to 24/7.

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STEP 5

Purchase or lease additional space only if necessary. Consider efforts to maximize the physical space of your current location.

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STEP 6

Determine new routes and plans for logistics. With additional customers comes the need to service a broader customer base. Identify those logistical needs that need augmentation.

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Execution

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DISCIPLINE 1 “FOCUS”

Extraordinary results can only be achieved when you are clear about what matters most. As simple as this principle may sound, few leaders ever master it. 4DX teaches why focus is so critical and how to overcome your biggest source of resistance. YOU!

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DISCIPLINE 2 “LEVERAGE”

With unlimited time and resources, you could accomplish anything. Unfortunately, your challenge is usually the opposite: accomplish more with less. 4DX shows leaders where they can find real advantages and how to use it to produce extraordinary results.

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DISCIPLINE 3 “ENGAGEMENT”

You have the authority to make things happen, but you want more than that – you want the performance that only passion and engagement can produce. 4DX enables leaders to rise from authority-driven compliance to passion-driven commitment in themselves and the people they lead.

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DISCIPLINE 4 “ACCOUNTABILITY”

No matter how brilliant your plan or how important your goal, nothing will happen until you follow through with consistent action. 4DX brings the practices that drive accountability and follow through, despite a whirlwind of competing priorities.

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Evolution

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FOCUS

Increase new customer retention, marketing strategies, and satisfaction

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FOCUS

Build additional recurring revenue streams related to your primary business

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FOCUS

Expand your offering and create value-added product or services with low cost basis

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FOCUS

Strengthen your branding image and be commercially seasoned

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FOCUS

Build barriers to insulate/assimilate to competition

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FOCUS

Execute on broader Vision and make calculated improvements

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FOCUS

Improve technology – become a multi-platform company

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FOCUS

Network with strategic partners and empower your management team. Be a “student” of your business

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VISIONS

It takes a combination of all the above to stay near the top in a highly competitive landscape.

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Delivery

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PHASE I

Organization strategic processes that are strategic and deliver a high level of value to customers.

Step 1- Enter new markets with passion
Step 2- Appeal to customers and boost your activities to an outstanding level of customer service. Performance Management with data analysis relevant to the business model businesses can only measure what is getting “done” right.

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PHASE II

TRACK RELEVANT DATA STATISTICS

Scorecards depict key strategic relationships; between the desired performances, outcomes, profit, growth and drivers of performance (e.g. new market entry, service quality, customer loyalty, employee engagement). Performance of both individuals and departments are key factors to growth and strategic success. Delivery scorecards should depict a balanced perspective based on internal operations, determined by customers and employee development and feedback.

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PHASE III

LEADERSHIP AT ALL LEVELS.

Leaders throughout the organizational structure must deliver. Push the organization to perform at a high level in a competitive nature. Destroy barriers with cross tell-departmental collaboration. Train and increase professional competency for customer sale relations and introduce continual innovation.

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